Satisfied customers

Interpreting wishes and needs

When purchasing disposable products, people often do not consider total consumption or overall economic efficiency. Many tend to choose the cheaper option, because the more expensive one feels, well, expensive. This often results in choosing products that are not optimal for their purpose and that may lead to wasting resources and higher overall expenses. For example, when choosing wipes, focusing on the price of the product may prevent the customer from seeing the overall expenses resulting from the use of the product.


For example, the way that customers or employees use the products and tools they have available, such as napkins or wipes. The total consumption depends on whether one napkin will be sufficient to meet their needs or not.

The size, quality and number of the napkins or wipes used affects not only costs, but also the amount of waste created and raw materials required. Would the situation have been different, if the napkin had been big enough and of a good enough quality? And what would be the total cost of that option after a hundred customers?

People use fewer products if the products are well suited to their purpose

Questions to support your decision-making

– Is the napkin or wipe the right size, is one enough?

– Can it provide the desired level of cleanliness, is the quality right?

– Does the packaging function well once it has been opened, or will the rest of the products be disposed of without even being used?